Content creation is a dynamic and ever-evolving landscape.
Each platform, with its unique audience, requires a tailored approach, making it essential to stay in tune with the latest trends. A successful social media strategy hinges on a creator's ability to analyze data and connect authentically with their audience. By leveraging a blend of analytics and people skills, I’ve effectively managed social platforms for small businesses and non-profits, successfully adapting to the needs of each.
Video Content
"From work to the wild" is a lifestyle banner video for the website launch of luckyjackgear.com.
For Instagram Reels and TikTok: This quick and playful video showcases two unique products offered at Area 51 Piercing: Infinity Jewelry and Nameplate Necklaces.
Telling real stories about real people, in 60 seconds this video effectively showcases an entire service from beginning to end and from the customer's POV.
Video reigns supreme. Companies encourage both content creators and viewers to create and consume video content which is why this short video promotion received 86% more engagement than previous photo-based posts from the last 60 days.
Photo Content
A micro-campaign to promote the latest jewelry haul in the Area 51 Piercing studio. Product photography, layout and design by me.
Social media-friendly posts to call out the different systems and processes for walk-ins versus booked appointments.
Educational Reference Maps designed to highlight piercing placement and terminology. This content immediately communicates valuable information to potential customers. As viewers engage, i.e. by bookmarking the post for future reference, it boosts the content’s reach.